Using an IP First approach is essential to successful protection of new ideas and initiatives. Contrary to popular belief, “protecting IP” is about the choices you make, such as of names, the use of appropriate agreements at the right time, and doing appropriate due diligence checks before registering trade marks or patents. Otherwise, you could be laying yourself wide open to theft, and loss of opportunities.
Azrights provides online courses and solutions, in particular using processes embedded with best practice and legal advice is the how Legally Branded Academy 2.0 helps you avoid overlooking IP.
Shireen Smith is an entrepreneur with two businesses. She is also a lawyer and founder of a successful law firm, Azrights with deep knowledge of the marketing aspects of setting up new brands and trade marks. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their business assets and brands when launching, growing and exiting their businesses. She offers training courses in positioning, intellectual property, branding, and brand building. So she is well placed to integrate marketing with intellectual property to help businesses to build strong differentiated brands for their products and services.