Using an IP First approach is essential to successful protection of new ideas and initiatives. Contrary to popular belief, “protecting IP” is about the choices you make, such as of names, the use of appropriate agreements at the right time, and doing appropriate due diligence checks before registering trade marks or patents. Otherwise, you could be laying yourself wide open to theft, and loss of opportunities.
Azrights provides online courses and solutions, in particular using processes embedded with best practice and legal advice is the how Legally Branded Academy 2.0 helps you avoid overlooking IP.
Shireen Smith is an entrepreneurial lawyer and founder of Azrights International Ltd. She is a bestselling author on Amazon of two books Legally Branded and Intellectual Property Revolution. She is also a trained journalist with deep knowledge of the marketing aspects of brands and trademarks. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their business assets and brands when launching, growing and exiting their businesses. She oversees the legal work of Azrights, and offers coaching and mentoring support to businesses wanting to integrate marketing with intellectual property to build strong brands.