Azrights International Ltd is a training and events company whose mission is to educate the world’s entrepreneurs and creatives in Intellectual Property. It does so by providing online courses and offline workshops in intellectual property, business and branding to an international audience. Shireen Smith, a lawyer in the UK and founder of a successful law firm, Azrights is the managing director of the company. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their intellectual property when launching, growing and exiting their businesses. She brings the wealth of insights this background has provided her with to her training courses to teach entrepreneurs and creatives how to choose effective brand names, and create and exploit IP assets.