12 Videos with worksheets in a private member's area, so you can watch them anytime at your own pace.
This limited-time offer includes over £450 in training and bonuses. During this promotional period, it’s yours for just £147
More Than Brand Online Course shows you how to create a differentiated position in your sector. It integrates marketing and intellectual property thinking to give unique insights into how to position your product or service and protect your distinctiveness at the same time.
Drawing from both marketing and intellectual property disciplines means you get the optimum information to position your brand for maximum impact. For example, when choosing names for a product or service you often need a name that informs people what you’re offering but doesn’t actually describe it. It takes deep knowledge of trade marks and marketing to identify a suitable name that is not so descriptive that you can’t possibly register it as a trade mark. It matters to be able to do so if you want to be distinctive and not generic. Also, Intellectual Property protects your revenues.
This is just one example of why taking both Intellectual Property and marketing into account when promoting a product or service is so important.
The way you structure your business is impacted by what you ultimately want for your life and business. Don’t separate the two. Your life and business go together.
Working out your purpose as a person and as an entrepreneur should go hand in hand. Clarity about purpose helps all of us to achieve greater success, and enjoyment in life.
And when your personal and professional life goals are aligned you’re much more likely to set things up in a way which won’t involve the need for U-Turns down the line. You will gain more insights into this when you get the More Than Brand Online Course!
In this online course you will be learning how to protect ideas as you develop them. One of the main things to understand when protecting ideas will also be intellectual property and I am going to be explaining in details what is intellectual property and why does it matter.
Big value for you will be understanding names - their essential need to knows. The need for a name is the overriding imperative because until you have one, you can’t communicate the new offering to the world.
Brand identity impacts your business in so many ways
Did You know that Branding anything – be it a business, methodology or process involves choosing a name, a tagline, getting a logo and other designs in place so you can be identified and recognised in the market?
A major element that contributes to successful positioning, and thus successful branding, is to differentiate your brand by focusing on a specific area or niche, so you’re not trying to appeal to everyone.
However, it’s not enough to have a differentiation strategy and to be focused.
You also need to develop a mission statement to clarify what you stand for as a business.
In its early days Microsoft's mission was to put a computer on every desk. Bill Gates' purpose/his WHY was to revolutionise the computer industry. So the mission statement is all about the WHAT of an organisation – that is, what it exists to achieve, while the WHY, if you remember from one of the earlier videos, is a big lofty statement.
Branding is about much more than design work!
Once you’ve worked out your positioning strategy it’s important to plan the content and your approach for communications to support it.
Traditionally businesses had to engage public relations consultants to promote their brands. They had to advertise in newspapers and use expensive agencies to create a promotional copy for them.
Nowadays, we all have the tools to promote our brands at our fingertips thanks to the free and plentiful resources and channels available to us via social media. So, social media should comprise an important part of the way you communicate your messages and point of difference to the world.
I will show you some approaches you can use to do so and improve your brand presence on the market.
This is really a rare opportunity to get insights on all of these topics in one place!
In this course you will understand what it means to have clear vision of all the steps you need for your business to take off.
I have spent over 20 years learning this and I am going to give it away at this bargain price for you today!
This course shows you how to create a differentiated position in your sector.
This is probably the only course that integrates marketing and intellectual property thinking to give unique insights into how to position your product or service and protect your distinctiveness at the same time.
So get the More Than Brand Online Course Today!
Shireen Smith is an entrepreneur with two businesses. She is also a lawyer and founder of a successful law firm, Azrights with deep knowledge of the marketing aspects of setting up new brands and trade marks. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their business assets and brands when launching, growing and exiting their businesses. Under her separate business, Azrights International Ltd she offers training courses in positioning, intellectual property, branding, and brand building. So she is well placed to integrate marketing with intellectual property to help businesses to build strong differentiated brands for their products and services.
If you want to to overhaul or fine tune your brand, business or product for greater success or have a new idea you want to bring to the world then do sign up for the Challenge!