Legally Branded Academy 2.0 is a new system for protecting IP. Developing new ideas and projects involves knowing what you’re doing from an intellectual property point of view. That’s how you increase the impact of your ideas.
Using an IP First approach is essential to successful protection of new ideas and initiatives.Contrary to popular belief, “protecting IP” is about the choices you make, such as of names, the use of appropriate agreements at the right time, and doing appropriate due diligence checks before registering trade marks or patents. Otherwise, you could be laying yourself wide open to theft, and loss of opportunities.
Using processes embedded with best practice and legal advice is the how Legally Branded Academy 2.0 helps you avoid overlooking IP. It’s also a way to train your team so they know the early actions to take when progressing projects. IP is really just a type of business savviness.
The Legally Branded 2.0 shows you a host of tips and tricks that you can apply to enhance your IP protection, prevent your IP being stolen, and to put you in a strong position to provide evidence in the event of disputes.
Why Invest in Legally Branded Academy 2.0?
Shireen Smith is an entrepreneur with two businesses. She is also a lawyer and founder of a successful law firm, Azrights with deep knowledge of the marketing aspects of setting up new brands and trade marks. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their business assets and brands when launching, growing and exiting their businesses. Under her separate business, Azrights International Ltd she offers training courses in positioning, intellectual property, branding, and brand building. So she is well placed to integrate marketing with intellectual property to help businesses to build strong differentiated brands for their products and services.
I’ve spent years thinking about how companies might best manage IP issues if they don’t have a dedicated in-house IP resource, which few have. You see the very early actions a business takes often have the most significant IP implications from a risk management point of view.
It’s the first intellectual property system that provides a process approach to IP protection and team training.
It can already be too late once the business turns to its lawyers to protect its IP if there is a deficiency in its past actions. Legally Branded Academy 2.0 isn’t a law course, and as such is relevant to the international audience.
It replaces expensive one to one legal advice with processes which embed IP best practice and education. By implementing and using the processes a company trains team members, and protects its IP seamlessly
For example, Legally Branded Academy 2.0 includes a copyright process involving the use of a template at the start of projects to secure ownership of the IP.
As well as basic IP information, there are explanations on issues like IP holding companies, and use of IP symbols including internationally that companies need to know
There are explanations about what types of name are desirable to choose and why from a trade mark perspective. It also covers how to do basic research on a short list of names.
Marketing departments, entrepreneurs, and design agencies that only choose one or two new names a year need access to this sort of information so they choose wisely. A solid process is provided for them to follow when selecting a new name. The information includes “over the shoulder” style instructions on how to pick the classifications to search and how to do basic IP register checks. This sort of assessment of a name is vital before handing over to lawyers for final clearance searches and registration.
|Welcome, Introduction and Agenda||Time|
|3 videos, agenda, introduction and how to use process or type of intellectual property
to find your way around. How to use the processes whether for start-ups or established businesses.
|Week 1: What is Intellectual Property|
|7 videos introducing what Intellectual Property is, how to identify patents, trademarks, designs,
copyright or confidentiality. International nature of IP rights, international treaties, and use of agreements
internationally. Videos too on processes for IP symbols, how to protect data, software, and IP holding company.
|4 videos on confidentiality processes, relevance of secrecy, use of NDAs, relationship between patents and
confidentiality. An NDA and mutual NDA are provided. Pros and cons of confidentiality agreements.
|Week 2: Copyright|
|11 videos explaining copyright and 6 processes to apply in order to manage copyright in diverse situations,
including use of a provided template to secure assignment of copyright. There are explanations about
use of freelancers, copyright licensing, and use of online content, blogging, fair dealing and fair use.
|Week 3: Trade Marks|
|15 videos covering types of name, effectiveness as trade marks, process for checking names, including
internationally, and for securing trade marks nationally and internationally. Brand protection, use of names
and logos in blogs and other content, maintaining evidence of use, and avoiding loss of trade mark rights.
|Week 4: Patent and Design Protection|
|9 videos detailing processes of research to assess a potential patent, patent applications, seeking investment,
and crowdfunding. Designs and their scope of protection are explained.
A process to do preliminary patent searching and manage open innovation projects.,Business Process
and Tech Patents, and trade secrecy as a business model.
|Week 5: Licensing and Franchising|
|6 videos on Franchising, Licensing and Business Opportunity ventures. Licensing proper and licensing as a
lighter form of franchising. Avoiding fines in regulated jurisdictions. How to do your own IP Audit to take
stock of your IP situation.
This gives you all the detail you need to know about names in a handy form. This is further supplemented within Legally Branded Academy with guidance giving you step by step “how to” instructions for doing the right due diligence on names before you ever involve a lawyer.
This gives you practical steps to ensure your brand name is sufficiently protected using my proven process when working with clients in my law firm. With this resource you can assess how well protected your brand is and identify any issues, so you address them appropriately.
Released to you in week 5. It provides instructions, a checklist and templates to do your own IP audit of your business.
If you identify deficiencies, there is information about how to address the common ones. Should you be aiming to one day sell your business, an audit is advisable. Intellectual property issues can take a few years to sort out, so it’s a good idea to resolve matters well in advance of a sale if you’re to avoid seeing a drop in price or risk losing a sale altogether.
FIRST ITERATION OF THE SYSTEM
"As a creative, your imagination can be limitless and it can run away with itself and your excitement can get the better of you. Shireen and her team put together a super helpful course. It was well structured and gave me the information I required to help me protect the ideas and concepts I have come up with. Without that understanding I could have left myself open to IP theft and potential loss of revenue. "
"As a marketing agency owner and entrepreneur with several businesses, I know the importance of understanding intellectual property issues in everything we do, from working with freelancers through to developing products. Shireen’s Legally Branded Academy is a well thought-out and comprehensive overview designed for business owners. It simply isn’t practical - or affordable - to involve lawyers at every stage of developing an idea or product, yet the worry is you’re leaving yourself open. By following Shireen’s processes and advice, you understand how to protect yourself, your brand and your ideas and know when it is the best time to bring a lawyer in. Every entrepreneur in the digital age needs this."
"Content flows well, is clear and simple gives me great insights into IP"
"A great introduction. Keeping your ideas to yourself and having brand secrets, noted. I have been very open about why my designs work, only a few weeks ago, I decided to stop doing that, my customers don’t care as long as I tick the boxes, but my competitors are a different story! And people love a bit of intrigue! Thanks Shireen !!"
"Legally Branded Academy is well-structured and enjoyable! Shireen is a great instructor as she is able to break down complex topics into easy steps so people can grasp the core of the IP foundations."
"Shireen is a gifted lawyer, extremely able and bright. She is not only a great orator, translating difficult points in a clear, understandable and concise manner but also possesses the detailed forensic skills required from a legal professional dealing with your intellectual property. She knows her law and knows her business. In getting to know her clients, she uniquely combines all three to maximum effect and can guide a client through the process of fully protecting their property rights. A strong character, real professional and great networker. Strongly recommended."
"Shireen is an expert in Intellectual property law and I strongly recommend any business owner to consult with Azrights to bulletproof their brand. Shireen has also published Legally Branded, an outstanding book on brand law that is a must-read for every small business owner."
"We took some short advice from Shireen some time back over a slightly complicated IP issue. We received very clear and focused advice to help us take the next step ourselves. Highly recommended specialist."
"After receiving two recommendations for Shireen through social media channels (from entrepreneurs for whom I hold great respect) for help in navigating the issues relating to design rights and trademark registration, I contacted Shireen."